MELANIE H BROWN
Media, Tech, & Advanced Advertising
AT THE INTERSECTION OF BIG DATA AND AD TECH
PROJECT MANAGER, BUSINESS DEVELOPMENT: SHAREABLEE, INC.
Recruited by social data company Shareablee to build out reach in the advanced advertising marketplace. Transformed theory into reality, converting abstract ideas into structured projects to launch company’s data with strategic partners. Executed game-changing project, studying individual users’ TV and social media behavior to reveal new revenue streams and upsell opportunities for existing clients. Negotiated partnership with AdTech platform VideoAmp to utilize Shareablee data in cross-screen media planning and execution.
PROGRAMMATIC TV ACCOUNT EXECUTIVE: FREEWHEEL (FORMERLY AUDIENCEXPRESS)
July 2014-December 2015
Promoted to drive market growth across new and existing media agency accounts. Consistently achieved +15% of revenue targets by generating a pipeline of leads from the ground-up and developing a process for cold calls. Spearheaded implementation of Salesforce for lead, opportunity, and account tracking. Grew market share, educating prospects about audience targeting on linear TV & AudienceXpress’ programmatic TV technology offering
MARKETING MANAGER: FREEWHEEL (FORMERLY AUDIENCEXPRESS)
January 2013 - July 2014
Selected to establish AudienceXpress as a brand leader in the programmatic TV space. Grew revenue from $0 to $1M in year 1 and a record-breaking $10M in year 2. Introduced new programmatic TV technology to establish company as a pioneer in the TV ad tech industry. Drove market adoption, presenting new technology in user-friendly terms for the sales team to pitch to clients. Increased inbound leads +200%, identifying/managing contracted vendor to redesign company website & branding.
PROJECT MANAGER, NATIONAL BUSINESS DEVELOPMENT: LEVEL UP VILLAGE
December 2015 - May 2016
Recruited to raise brand awareness on a national scale. Drove new business growth by developing and implementing a national sales strategy and internal sales procedures. Worked across marketing, operations, and sales teams to drive collaboration and achieve business results. Increased program sales 50%, recruiting/training new sales representatives to conduct cold calls and build lead pipelines.
DATA NERD, MEDIA INDUSTRY GEEK
I've been working in media and advanced advertising technology since 2013. I came into the industry via a television ad tech platform, and have been hooked on the media tech space ever since. Working in the advanced advertising space has opened my eyes to the convergence of content, data, and technology in a way that fascinates me on a human level.
I am interested in the ways that people engage with technology and with advertising, and I aim to use that data to refine the tech and the targeting even further, so that people are shown the ads that are truly relevant to them.
Since earning my BA in 2011, I've held myriad roles across small and startup organizations that have honed my instincts for improvisation, leadership, and strategy. Working on lean teams has enabled me to learn the ins and outs of Project Management, Marketing, Sales, and Client Relations, as well as how they converge from a range of industry perspectives.